The Camry was known for quality and reliability, but it needed to evolve from merely successful to undeniably sexy. With sharper lines, a wider stance, sparkling LED DRLs, and a cockpit-like interior featuring a sleek center stack and industry-first wireless charging, it became a true head-turner.
The goal was to move the site from trusted legacy to a bold and modern future through a dynamic digital experience. We aimed to draw users in with an emotionally resonant concept while staying true to the brand’s new positioning – guided by deep analytics and insights from past interactions.
Digital Scope
- Mobile Ads
- Targeted Microsites
- Drip Campaigns
- E-Mail Newsletters
- Social Media Ads
The Results
The campaign won numerous , and it was a stunning execution and a refreshing delivery: The 2015 Camry Launch campaign hit the mark. 207 dealerships that participated, 150,000 prospects engaged, 12,000 clicked to schedule a test drive, and 828 new Camrys were sold in just four months.
150,000
Prospects Engaged
12,000
Test Drives Scheduled
828
Camrys Sold in 4 Months
22
m
In New Revenue
Tata Neu SuperApp
Tata Neu SuperApp
Unifying Cohort Data with AI
Unifying Cohort Data with AI
Bijlee Web3 Grocery
